Hooked on Phonics

Hooked on Phonics

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Hooked on Phonics is a trusted, multisensory phonics-based reading program ideal for preschool and early elementary kids. Created by a dad who turned phonics rules into catchy songs and music-driven tapes, the current program includes interactive apps, storybooks, workbooks, and digital lessons. Parents love the clear, incremental progression—short daily lessons, repeated reading, and consistent reinforcement—with progress reports and rewards. What makes Hooked on Phonics unique is its multisensory cadence: music, visual cues, and hands-on activities combined with compelling stories build confidence and fluency. The system is easy to integrate into any reading routine and transitions seamlessly from parent-led to independent learning.

Recommended Ages

Preschool and Elementary

Style
MultisensoryScreens OptionalEarly LearnerAuditory

Hooked on Phonics is available as a multi-sensory kit or digital subscription. Families begin with foundational phonics instruction via songs, animated videos, and guided practice, then move on to interactive games and leveled readers that reinforce decoding patterns. Daily sessions of 10–20 minutes include watching a video or song, blending sounds, completing guided worksheets or digital activities, and practicing reading short stories. Parents or caregivers use a simple step-by-step progression and reward system—stickers, trophies, and certificates—to encourage consistency and confidence. The program isn’t anchored to Montessori or Waldorf methods, but relies on research-backed phonics pedagogy and motivational reinforcement.

Self-Direction
E means highly structured. A is basically unschooled, completely self-guided.
How much do students guide their own learning in this course?
A
B
C
D
E
Subscription
Regular price $14.99 USD
Hooked on Phonics
$14.99 USD

Skills

What kids will learn

Our mission

Hooked on Phonics focuses on teaching children to read through a systematic, multi-sensory phonics approach designed to break down letter-sound relationships and build decoding skills. Its goal is to help early learners develop confident, fluent reading habits by combining audio, visual, and interactive tools. It differs from many mainstream reading programs by offering a structured scope built around applied phonics lessons, mnemonic songs, and immediate reinforcement, packaged for easy at-home use.

Our story

Hooked on Phonics was created in 1987 by John Shanahan, a father and former jingle composer, who designed the initial audio and flashcard program to help his own child learn to read. He built the product into a national phenomenon through infomercials and clever advertising campaigns featuring the famous jingle “Hooked on Phonics worked for me!” By the early 1990s, the program generated over $100 million in annual sales and had reached millions of children worldwide. Despite early controversy over marketing claims, the brand persevered, changed ownership several times, expanded into digital apps, and earned longstanding recognition as a mainstream literacy solution.

Hooked on Phonics Demo

Watch a demo lesson

FAQ: Additional Details about Hooked on Phonics

Your learner begins with a catchy phonics song, blends sounds on screen, practices a short decodable story, and proudly reads it aloud—earning sticker rewards and ending the session ready to explore a library or building-block story station inspired by the day’s letters.

Hooked on Phonics is ideal for children in Pre-K through early primary grades who are beginning to read, especially those who benefit from explicit phonics instruction, repetition, multi-sensory cues, and structured, bite‑sized lessons. Kids who enjoy music, visual animations, and achievable challenges in a supportive environment tend to thrive with this approach.

Families who prefer naturalistic, whole-language reading methods, or those seeking an unstructured, literature-rich approach without drills, may not find Hooked on Phonics a good match. It may also be less suitable for older children beyond early decoding stages or those already reading fluently without systematic phonics support.

Many families find that Hooked on Phonics works particularly well for children with dyslexia, auditory processing differences, and ADHD, noting that the structured phonics progression, multi-sensory cues, repetition, and positive reinforcement help these learners develop decoding skills and build confidence

Works well for gifted emergent readers needing phonics structure; once decoding is mastered, gifted kids may quickly finish the program and benefit from more advanced reading material.

No prerequisites; designed to start at letter-sound fundamentals suitable for Pre‑K and kindergarten learners.

Minimal—kits and apps are ready to use, requiring only a device or workbook and a few minutes of caregiver setup.

Families share that the best way to use Hooked on Phonics is to make it a consistent part of the weekly routine—spending just a few minutes each day to complete the step-by-step lessons, celebrating progress with stickers or certificates, and reinforcing learning by reading the short decodable books provided. They also emphasize combining the program with regular storytime or library reading to build comprehension alongside decoding practice.

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Meet John

John Shanahan, a former composer of educational jingles and father of a young child struggling with reading, launched Hooked on Phonics in 1987. He created the program to enable children to decode words through repetitive audio lessons and mnemonic devices. Under his direction, the brand grew into a household name in literacy education, pioneering in-home phonics learning through multimedia kits, and later evolving to include digital apps and eBooks.

Modulo's thoughts

Our learning specialists give their honest evaluation
ManishaCEO and Founder

This is a highly structured, effective program for children learning to read. It's more on the traditional side than other programs on Modulo, but it works.

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