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Made You Look

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Recommended Ages

Best for tweens ages 9–12 (about grades 4–7)

“Made You Look: How Advertising Works and Why You Should Know” by Shari Graydon is a nonfiction book that explains how advertisers grab our attention, shape desires, and sometimes manipulate us. With cartoons, real ad examples, and interactive questions, Graydon shows tweens and teens how to decode slogans, images, product placement, and digital marketing tricks. The tone is lively and empowering, encouraging readers to become critical viewers rather than passive consumers. Families and media literacy educators use Made You Look as a springboard for analyzing ads together, turning commercial breaks and online browsing into lessons in skepticism and informed choice.

The revised trade paperback has a list price of about $16.95.

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Made You Look
$16.95 USD

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