Under the Influence
Under the Influence is a CBC radio and podcast series hosted by Terry O’Reilly that explores marketing and advertising in everyday life. Each episode unpacks how ad campaigns, branding, and media strategies shape our choices, often with entertaining stories from industry history. Teens and adults appreciate the storytelling and behind-the-scenes look at persuasion techniques. It’s best for high school media literacy, business, or social studies and for parents who enjoy learning alongside their kids. Some episodes reference alcohol or other mature products, so previewing for younger listeners is important. Pairing episodes with ad analysis projects or design challenges turns insights into active learning.
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